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Is your credit union guilty of these?
As Facebook changes its algorithms to focus on friends and family over brands, credit unions will need to revisit their strategy for the social platform.
According to Facebook’s blog on the new News Feed, “… people have more opportunities to interact with the people they care about … We will also prioritize posts from friends and family over public content, consistent with our News Feed values.”
The following mistakes were relevant before Facebook’s update but are even more crucial now.
Mistake 1: Not applying strategic methods. Have a reason to post and make sure posts are engaging and reflect your brand voice.
Mistake 2: Not having a written policy or poor staff training on social media practices.
Mistake 3: Being self-serving or salesy.
Find tips four and five in the full version of this article on the myCUES app. Find it under “Spotlight.”
Stephanie Schwenn Sebring established and managed the marketing departments for three CUs before launching her business. As owner of Fab Prose & Professional Writing, she assists credit unions, industry suppliers and any company wanting great content and a clear brand voice. Follow her on Twitter@fabprose.
